The season has begun! And before everyone gets too caught up in the excitement of the holidays, I want to pause a moment to offer a simple thank you. Your confidence, ongoing encouragement and new friendships enrich us all and help us appreciate our own many blessings. We’re truly honored by your continued support. Best wishes to you and your family for a happy and healthy Thanksgiving Day!
We just relocated our offices to downtown Safety Harbor, and absolutely love this quaint waterfront town.
Setting up our new creative workspace has been a blast. We found a small building on an old brick road just off main street, within a 2 minute walk from the Post Office, Chamber of Commerce, Library, Outdoor Market, Safety Harbor Spa, Restaurants, and the magnificent Waterfront.
Assisting us in this new adventure was Jill Lifsey who initiated all the right IKEA moves. Integrity Movers took care of the boxes, and Cavern and Storr who completed the look providing accent pieces and storage cabinets.
McAuliffe & McCormick, Inc. provides complete sales and marketing services to various industries including housing, hospitality and health care, along with small businesses and start-ups.
We are very excited to be providing sales and marketing success for several local companies, and look forward to meeting and helping new clients.
This follow-up article featuring our company, appeared in the Gulf Coast Business Review this week. We are always very honored to be a part of great news stories. Thank you Alex Walsh.
Plan and Attack
In the long run, selling out the Towers of Channelside will likely end up as a secondary achievement on the resumes of Cheryl McCormick Brown and Steve McAuliffe.
More importantly, their success as a sales team taught the two how best to execute their idea for a new business. The new firm, called McAuliffe & McCormick, is now actively searching for clients with properties that need selling.
In February, the pair was tasked with finding buyers for 137 luxury condos at Towers of Channelside in Tampa — an inventory representing more than half of the building’s total number of units. At the time, McCormick Brown was the Towers’ sales director; McAuliffe was a broker with St. Petersburg-based JMC Realty.
Four months later, all 137 remaining units had been sold, and the duo’s first “clients” — four banks (Wells Fargo, Fifth Third, M&I and PNC) and a hedge fund known as The Madison Group — were pleased.
McAuliffe and McCormick Brown were pleased, too. The two had begun talking about working together more than a year prior to their success with the Towers; and when Ryland Homes, McCormick Brown’s most recent employer, decided to cut back on its marketing operations, the time to act had arrived.
To sell the remaining inventory at Towers of Channelside quickly, McAuliffe and McCormick Brown cut prices by an average of 40% for all empty units. The strategy may sound simple — lower prices spur sales. But as McAuliffe explains, the team’s approach to pricing was anything but guesswork.
McAuliffe looked at 20 years of real estate price data to try to isolate the impact on values caused by the overheated market of the last half-decade. By his count, prices at the Towers were 40% higher than they should be; thus, the aforementioned cuts.
The team also says it was important to cut prices just once, rather than allow them to slowly creep downward over time. Holding new prices steady convinced lurking buyers to stop waiting for further decreases.
The scale of that sale was impressive: If a 40% discount brought in $45 million, that’s $30 million gone from the original price point. But McCormick Brown is confident the banks would have gotten “about half” of the revenues she and McAuliffe generated had they settled on a bulk sale of the properties.
Going forward, that’ll be the key to the sales pitch for McAuliffe & McCormick: the promise of better revenue recovery from working with them, as opposed to a bulk sale.
They’ll also need properties to sell. Like so many Floridians, the two are forced to wait for the owners of distressed properties to decide what to do with those troubled assets.
“It’s definitely wait-and-see,” McCormick Brown says. “It takes a while for a lot of these properties to come to fruition.”
In the meantime, the new company will provide consulting, marketing, and even Web design services to slowly recovering homebuilders looking to grow a little without making a dozen full-time hires. McAuliffe & McCormick will likely remain a two-person company for the foreseeable future, but working with former partners from past projects on individual cases makes the firm flexible in the long run.
In fact, of all the details behind their new business, it’s that diverse line up of supporting cast members that the pair is most reserved about — questions about their partners were met with silence, and then, “Next question, please.”
The new company won’t limit itself to work in the Tampa Bay area; in fact, McAuliffe thinks his firm’s home turf is lagging furthest behind in terms of recovery. “We haven’t seen a lot of progress,” he says.
But despite that slow movement, and with signs of life in other nearby markets, McAuliffe and McCormick Brown remain confident that there’s a need for their business in this market.
“There are definitely buyers out there,” McAuliffe says.
Please note: The sellout of the Tower’s 147 inventory homes took 12 months.
This article is to over the top with great information to simply push out a link on Twitter or Facebook. Therefore, I’m Re-Gifting Fast Company’s very best advice and tips on how to work smarter, manage your career, and lead a more meaningful life as we enter 2012. Be sure to click on the links for full enlightenment.
Do sweat the small stuff.The combination of an insane attention to details and neurotic focus on customer experience is what sets the great companies apart from the good, Box CEO Aaron Levie reminds us. Organizations that adopt this level of intensity will always have superior offerings, an instant differentiator from the indistinguishable competition.
Embrace gratitude as a business strategy. Almost everyone suffers from Gratitude Deficit Disorder. We want to know that we matter, that our efforts make the world a better place. And so do your customers, vendors, coworkers, employees, friends, and family. So make an action plan to communicate your appreciation in 2012.
Figure out your social media strategy already. Twitter still give you hives? Not sure how to connect with your customers on Facebook? Accept it: Social media is not a fad. Syncapse CEO Michael Scissons answers the most commonly asked questions about developing a social media strategy.
Brand early, not often. Branding, done right, is a rigorous process, and shortcuts almost always end up costing more in the end, says Emily Heyward, owner and partner of Red Antler. An early investment in branding is no different than taking the time and money to set up a proper operating agreement or purchase efficient machinery that won’t break down.
Don’t botch your pitches. We all have something to pitch–your startup to VCs, yourself for a new job, or your product to customers. In any situation, one rule applies: The better the pitch, the better the results. Here are five rookie mistakes that will sink even the best ideas.
Make LinkedIn work for you. If you’re not a digital networking ninja, you’re missing out on the best way to steer your career. Tips from LinkedIn SVP Deep Nishar.
Give kick-ass presentations. If you’ve made it this far without getting good at presentations, the time to work on it is yesterday. Take advantage of these seven (somewhat snarky) new rules for public speaking in the social media era.
Attract the best talent. Digital companies are hiring–and in fact are in hot competition for certain types of employees. But you don’t have to be Google to attract top-tier talent. HUGE CEO Aaron Shapiro offers advice on luring the cream of the crop to your office.
Hire based on spirit–not just skill. A leader can be coached on how to become more influential and engage their team to achieve great results; an employee can be trained for technical skills. But spirit is the set of “soft” skills that can’t be trained effectively. You have to hire for them. These are hard to find, but are necessary for a company to excel.
Motivate your employees with workplace flexibility. Organizations that employ a healthy and robust work/life flexibility will win the talent war. Start with these pain-free ways to move your company toward greater flexibility that benefits you as well as your employees.
Keep your MVPs. If your once-stellar employees are starting to shine a little less brightly, it may be time to rethink your approach to accountability and rewards. Interpersonal Frequency CEO Harish Rao suggests putting more focus on the relationship than the size of their paychecks.
Get your workout in–and not just for the sake of the scale. For artists, entrepreneurs, and any other driven creators, exercise is a powerful tool, says author Jonathan Fields. It can transform the persistent uncertainty, fear, and anxiety that accompanies the quest to create from a source of suffering into something less toxic, then potentially even into fuel.
Don’t let the Internet kill your productivity. You’re probably reading this during your workday as a distraction from whatever it is you’re supposed to be focusing on, which is likely sitting open and untouched in another window. Imagine how much you’d get done and how many fewer hours you’d have to work if the Internet weren’t eating up all your time–follow these easy steps and you can make it happen.
Quit that dead-end job. Leaving a career you’re not excited about to pursue your passion is the greatest escape there is–but one that’s totally possible (even in this economy). Here’s a step-by-step guide to making your dreams a reality.
The season has begun! And before everyone gets caught up in the excitement of the holidays, we want to pause a moment to offer a simple thank you. Your confidence in us, your ongoing encouragement and your new friendships enrich us all and help us appreciate our own many blessings. We’re truly honored by your continued support. Our best wishes to you and your family for a happy and healthy Thanksgiving Day!
Effective November 17, 2011, the costs associated with getting a VA mortgage are going DOWN!
KCM Blog: An overview… VA mortgages are bundled, securitized and sold in the secondary market with the backing of the Federal Government. In order to insure these mortgages, the government charges a type of insurance premium, called a VA Funding Fee, which is typically added to the loan amount (thereby financed).
Remember, too, that the VA (subject to some restrictions) will insure loans up to 100% of the purchase price for the home.
What is happening next week? On loans that close effective November 17, that Funding Fee is being reduced. Because it is typical that the fee is financed into the loan, the VA is effectively lowering the monthly cost (because the loan amount is lower) AND the amount that will be paid back when the home is sold (again, because the loan amount is lower). It’s a win/win for the veteran.
If you have any questions about purchasing a home with a VA loan or if you already have one and are considering a refinance of it because of the low interest rates, reach out to your favorite mortgage professional and explore the possibilities. There has never been a better time!