Homes That Make a Good First Impression Have 5 Things in Common

House Staging

NEW YORK – Jan. 17, 2018 – It takes just 26 seconds for a guest to form an opinion of your home when they walk through the front door. What does your space say about you? While we try to resist the urge to judge, there’s no doubt that first impressions count.

Whether you’re expecting guests or you’re hoping to transform your spare room into a rental, experts agree there are five key areas that friends notice first about your house. Thankfully, it takes minutes to correct them. Here, Miranda Cresswell, brand director at OneFineStay, and Ariel Kaye, CEO of Parachute and the newly opened Parachute Hotel, explains the most effective ways to update your home before guests arrive. Got five minutes to spare? Make these simple changes for a home that makes a lasting impression.

A styled entryway

“A clean and welcoming entryway is crucial in leaving a good first impression – it’s the first thing a guest sees!” says Cresswell. When transforming a home into a OneFineStay property, she says it’s crucial that the entrance introduces a design theme. “A good first impression – that moment when a guest’s breath is taken away – comes from stepping into a home with striking, deliberate design,” she says. “Think bright, organized and neutral. There’s a place for the eclectic or quirky, but the entryway is not that place.”

Instant fix: If you don’t have time to restyle your entryway, Cresswell says updating wall decor is a simple way to unify the space. “Rather than cobbling a bunch of different frames or odds and ends together, choose a few specific things that pair perfectly. A precisely placed mirror can make a space look much bigger and brighter.”

An uplifting scent

If you only pay attention to the look of your home, you’re missing one of the most important factors that influence guests: fragrance. “Scent can be one of the most immediate factors in making a first impression, and it is often overlooked,” says Cresswell.

A Trulia study suggests it could also increase the value of your home; 30 percent of real estate agents said scent was the single most important sense during an open house and named vanilla and fresh scents as the most popular among house hunters.

Instant fix: Light a vanilla or citrus candle in the living room or near the entrance to infuse your home with an uplifting scent. If you’re turning your home into a rental, be sure to use a tall lantern to shield the open flame. “Flowers always add an elegant but subtle fragrance, and baking cookies is another great way to get a welcoming air on arrival,” says Cresswell.

A lack of clutter

It’s time to address that discarded pile of magazines or strewn shoes – when it comes to first impressions, clutter counts: 73 percent of real estate agents said cleanliness is the most important sight-based feature during a viewing, possibly because unnecessary furniture and decor can make a space feel small.

“A foyer should have absolutely no clutter,” says Cresswell. “Everything, from decorative knickknacks to practical things like shoes, should have a designated place. Keys should be hung neatly on a key rack, and shoes should have a rack or boot tray. As for cleanliness, dusting and vacuuming go a long way.”

Instant fix: Use decorative baskets to mask mess. Position them by the doorway, under a coffee table, or beside a sofa to fake a cleaner-looking home without removing any items.

White paint

The color you choose to paint your home can have a big impact on its value. A report by Zillow Digs found that slate gray was among the most disliked colors among guests and cut the value of a home by over $1000. If you’re painting a guest room, real estate agents told Trulia that white, ivory, and eggshell are the most appealing shades to create an inviting space.

Instant fix: If repainting your home isn’t an option, pay attention to lighting. A carefully chosen floor lamp with the right colored bulb can subtly change the intensity of paint and is a perfect way to make a slate-gray room feel bright and fresh.

Thoughtful touches

To turn a good first impression into a lasting one, Kaye says personal touches matter most. “A well-made bed is the most important thing you can offer your guests. It is the key to making your visitors feel completely comfortable, cozy, and relaxed!” When creating the brand’s first-ever hotel, Kaye channeled five-star vibes with a few expert touches. “You should always provide at least two pillows of varying firmness per guest and dedicate a few sets of towels and sheets for guest use only. This will allow them to last longer than if you added them to your daily rotation of linens.”

Instant fix: Caught off-guard by unexpected guests? Try this hotel-approved towel folding method for a thoughtful guestroom touch. “First, lay the towel flat on a surface, and smooth out any wrinkles. Then, starting with the long side of the towel, fold the length in thirds,” says Kaye. “Grasp the short side, and fold the towel in half. Repeat this step,” and you should be left with a neat square.

Get the latest on home decor trends, design ideas, shopping guides and food news, and take a look inside your favorite celebrity homes on DomaineHome.com.

Copyright © 2018, Clique Media Inc., Sophie Miura Domaine. All rights reserved. Distributed by Tribune Content Agency, LLC.

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Selling New Construction For Rookies: Part 2

‘BURG Development, LLC, St Petersburg, FL

This article is part two in a two-part series from David Hakimi, Realtor Magazine, on how to sell newly-constructed homes. Read part one here.

In my last post, I discussed the buyer’s agent’s duties in a new construction transaction and the sales process. Now I’d like to touch on hurdles clients may face buying new construction, as well as contracts, financing, and agent compensation.

Selling new-construction isn’t without its own set of unique hurdles, all of which can prove to be sufficiently challenging.

In most states, challenges arise largely from the differences between the builder’s contract and the normal re-sale contract that agents are more familiar with. Many states allow builders to circumvent the normal re-sale contract provided by your state’s real estate commission or REALTOR® association, and substitute a proprietary contract of their own instead. These proprietary contracts are typically crafted by the builder’s attorneys and they normally contain extensive language that heavily favors the rights of the builder. Additionally, a typical builder contract is often 60 to 80 pages long, compared to the 3 to 15 pages found in most states’ resale contracts.  A smart agent should always ask the builder’s sales person for a copy of the contract a day or two in advance so that they can carefully read it in its entirety—highlight any crucial dates or clauses that a buyer should be particularly aware of. This will also lead to a much smoother signing once the buyer is present, because you won’t have to read and explain an entire 80-page contract on the spot. Many experienced agents keep a file in their office containing example contracts from every active builder in their area. This allows you to quickly re-familiarize themselves with each builder’s contractual nuances in advance, so you’re prepared when a buyer asks you to go see a that builder’s model homes.

Financing can be particularly tricky when dealing with builder transactions.

Most mortgage lenders typically cannot cost-effectively lock-in an interest rate for more than 90 days in advance of a closing. Therefore, when dealing with an unfinished (or dirt-start) home that likely won’t be completed for 4 to 18 months, this can pose a substantial risk. If a buyer’s debt-to-income ratios barely qualify them to purchase the home at the time it’s contracted, then there’s a risk that they may no longer qualify to buy it at all if mortgage rates increase before they’re eligible to lock-in their rate. Because none of us own a crystal ball to predict which direction the rates may go, it’s always very prudent to make sure your buyers will still qualify even if the rates increase. A good rule of thumb is to make sure they would still qualify even if the rates climb by 1 percent. If not, then they are taking a major gamble buying new-construction. If a buyer barely qualifies for the amount they are trying to spend, then it makes more sense to find that buyer a home that they can close on within the term of their rate-lock. None of us wants to hear the lender tell our buyer that after waiting 13 months, they no longer qualify for enough to close on their new home.

Most builders also have an ownership stake, or affiliated business arrangement of some kind with a lender and a title company. Additionally, most builders will tie their incentives and/or discounts to the requirement of using this lender and title company. While they cannot force a buyer to utilize these service providers, they will routinely withhold discounts and incentives from buyers who insist on using an outside lender or title/escrow company. Often, these incentives are substantial enough that most buyers will comply with this requirement in order not to lose them. Therefore, it is prudent that the buyers understand this in advance, so that it doesn’t cause issues if they are particularly loyal to their current bank or lender.

Make certain you understand exactly how the builder will compensate you for bringing them a qualified buyer.

Builder co-op commissions are often structured differently then re-sale commissions, so you need to be clear on how you’ll be compensated. In most instances, builders only pay a disclosed percentage of the home’s base price, but do not pay any commission on the lot premiums, structural upgrades, landscaping, or design center options. This is important to factor in, because these costs can reach as much as 50 percent of the final price on some homes such as former “model homes.” Make sure you clarify in advance whether a builder pays commission based on the home’s base price, or on the home’s final purchase price. Also clarify the percentage they intend to pay as well. In most cases it’s slightly higher than the percentage paid on a resale to compensate for the fact that we aren’t paid on the home’s entire price. However, in some instances builders do pay on the complete amount, and there are some instances where the percentage paid is slightly higher than the area average for resales. This typically occurs when a development is selling too slowly, the builder has too many completed spec homes in inventory, the market is declining, or the builder is closing out the development. In these instances, selling new-construction can be particularly lucrative!

Make sure your client has never registered in the past while touring model homes without including your name on the registration card.

The builder’s salespeople are tenacious about pressing everyone who enters the model homes to fill out a registration card. Much like an open house on a re-sale, they want to capture the buyer’s information for follow-up purposes. However, those registration cards also serve a more insidious purpose as well. There are questions on the card that ask the buyer how they found out about the development, and whether they are represented by an agent or not. If your buyer previously visited the sales office without you (even if it was before they started working with you) and they didn’t put your name on their care, the builder now has a record of it. If you bring that buyer back later and attempt to register them as your client, the builder may not allow you to. The builders only intend to pay you if they determine that you were truly the procuring cause and initially brought the buyer to them. If they determine that the buyer found them on their own, without your involvement, then the builder will most likely refuse to pay you a commission. So be careful and ask your clients early in the process if they have registered with any builders before hiring you!

As long as you do your homework, the pros outweigh the cons.

Selling new construction can be very rewarding, and it can provide you with precious inventory in a market where re-sale homes are in short supply. If you take the time to tour all the builders’ models in your area, and learn as much as you can about their homes and policies, it will be time well spent. Get to know the sales people and their floorplans, because a solid knowledge of the builders in your area will be a benefit to both you and your clients. Be confident in your abilities and go sell some new homes!

David Hakimi runs the Hakimi Team with Berkshire Hathaway HomeServices Innovative Real Estate in the Denver and Boulder, Colo. market. Connect with David at www.DavidSellsDenver.com or on Facebook, LinkedIn, or Google+.

Selling New Construction For Rookies: Part 1

‘BURG Development, LLC, St Petersburg,FL

This article is part one in a two-part series in Realtor Magazine on how to sell newly-constructed homes, by David Hakimi. Read part two here.

It’s no secret that the housing market has fully rebounded over the past eight years and is now experiencing tremendous growth. In fact, demand in many major metropolitan markets has clearly outpaced supply. In numerous cities, builders have been spurred to start churning out new homes as fast as they can build them.

According to economic data from the U.S. Census Bureau, builders are now producing approximately 1.18 million homes per year nationally. Given the proliferation of new construction, new agents entering the business will be wise to quickly familiarize themselves with the key differences between selling existing homes and brand-new homes.

Understand the key differences between a buyer’s agent’s duties when dealing with re-sales vs. new-construction transactions.

There will always be some difficult deals that require extra steps on the agent’s behalf, but for the most part, a buyer agent’s primary responsibilities on a re-sale transaction typically revolve around the same five general functions:

  • Structuring the offer terms competitively to compete against other offers, and lining up any contingent sales that must occur concurrently.
  • Researching price by analyzing comparable sales to maximize the chances the home will sufficiently appraise, and ensuring that the buyer isn’t over-paying.
  • Negotiating price, post-inspection repairs, and concessions.
  • Managing deadlines such as loan application, earnest money delivery, appraisal scheduling, title review, review of HOA documents, binding homeowner’s insurance, contingent sales, and closing.
  • Protecting the buyer’s earnest money, by recognizing any inability (or unwillingness) of the buyer to comply with a date outlined in the contract, and working to either extend that deadline or terminate the offer in time.

By comparison, an agent’s primary role in a new-construction transaction is a little different, and can generally be summarized by the following eight functions:

  • Interpreting the buyer’s rightsoutlined in the builder contracts, and noting any crucial deadlines relating to the buyer’s ability to terminate without forfeiture of the deposit money.
  • Negotiating the price, incentives, and inclusions. Just like a car dealership, new home salespeople can often offer extra inclusions, or discounts to secure a contract.
  • Solidifying the price the home will come to after lot premiums, design center options, structural upgrades, low voltage options, appliances, landscaping, and builder incentives have all been factored in. The builder’s advertised “base price” is generally tens of thousands of dollars below the final completed price, once these factors are added together.
  • Analyzing the meaning of soil surveys/engineering reports pertaining to the chosen lot, or reading blueprints and floorplans.  The amount of expansive soils found during the soil survey, determine the type of foundation that the engineer will require the home has to be constructed on. Slab-on-grade foundations can be used when the expansive soil content is low, but costlier pier-and-beam foundations must be used when high amounts are present.
  • Advising the buyer on making the best use of the budget. Choices like which lot, what structural upgrades, or which design center options, can all make-or-break a buyer’s budget. Some cosmetic options can be done more affordably after closing, while some structural items cannot easily be done at all after the house is completed. Most builders will also require additional deposit money, once a buyer’s design center choices exceed a set amount. This can be up to 50 percent of the cost of the upgrades, once the cost of the options goes past a predetermined dollar amount.
  • Questioning the builder’s sales rep about all the inclusions, contingency terms, financing and incentives that a buyer might not think of on their own until it’s too late. The model homes are packed with every imaginable upgrade, so it’s extremely crucial to ask which features are included with the basic home, and which items are upgrades. Even basic things like lawn grass, sprinklers and fences in the back yard, are often not included. Refrigerators, garage door openers, window blinds, and central air conditioners aren’t always included eitherSee my complete “Builder Questionnaire.”
  •  Accompanying the buyer on the walk-throughs the foreman will conduct at the various stages of construction. Pre-drywall, electrical, low voltage, and the final pre-closing walkthrough for identifying touch-ups. It’s the agent’s job to help hold the builder’s foreman accountable for completing any repairs or necessary corrections discovered at these walk-throughs.
  • Protecting the buyer’s earnest money remains a common thread. There aren’t as many crucial deadlines, but there are still a few like the loan application deadline and the contingent sale deadline. It’s your job to make sure the buyer understands them. Also, some builder contracts have verbiage that entitles them to keep a percentage of the deposit, even if the buyer backs out for a legitimate reason defined in their contract. Make sure you and your buyer are clear on this point, so there are no unpleasant surprises.

Selling new-construction is a different process, but it’s certainly nothing a new agent should be afraid to take-on.

In fact, most experienced agents consider selling new construction a less taxing process than selling a re-sale. This is true because there is often less negotiation over earnest money, possession dates, concessions, post-inspection repairs, and even price in some circumstances. Post-inspection repair negotiations don’t exist, because new homes are fully covered by the builder’s warranty and a builder’s reputation depends on delivering homes that are free of problems. However, you should pay close attention to the verbiage in their contract that deals with defects that are discovered during the routine walk-throughs. Most builders will not allow a buyer to terminate over these items, but rather insist that the buyer allow them to correct the issues before the home is delivered. Also make sure your client is aware that builders will not normally allow changes to materials, or structural features once construction has started. This is because the builders cannot deviate from the initial plans they submitted to the county to obtain the building permit. Likewise, materials such as tile, wood flooring, countertops, appliances, cannot easily be changed midstream either. Builders place their material orders in bulk to receive wholesale pricing, therefore, it isn’t feasible for them to make changes after the materials order has been placed.

Completion timelines can also have variances and delays that push the closing back. Things like bad weather, materials shortages, labor strikes of unionized trades, delays with county permit issuance, project financing issues, etc., are all factors out of the builder’s control that can prolong the construction process. Make sure you are clear on the maximum time frame the contract provides a builder to complete a home. Most builders typically promise delivery somewhere between 6 and 13 months, but the contract may allow them to delay completion up to 24 months without penalty or legal recourse.

Builders will often insist that their prices are non-negotiable. This may or may not be true, depending on the market.

This varies from market to market, and sometimes even between neighborhoods and builders. If a particularly hot neighborhood is selling faster than a builder can release lots, then odds are they won’t deal on price. However, if the builder has several unsold “spec” homes in inventory, then it’s usually a good bet that they will negotiate. This is even more true at the end of the month, the end of the fiscal fourth quarter, or when the builder is down to the last few homes and they are trying to close out the development. In these instances, a smart agent will negotiate hard for their client!

New homes are typically offered on a first-come, first-served basis, which means that the first qualified buyer to place a deposit on a newly released lot, gets it.

Therefore, creatively structuring offers to be more competitive against competing offers often isn’t necessary. Researching comps is rarely a factor either, since the builder prices are carefully set at levels that the builder can justify based on the value of the land and construction costs. Unless a buyer goes overboard with design center options, new construction homes rarely fail to appraise. However, it’s worth noting that many builder contracts state that the buyer is still required to close on the home, even if the appraisal does somehow come in low. Therefore, agents need to advise their buyer’s not to over-improve the home (in the design center) too far above the norm for the neighborhood. The burden of managing deadlines is greatly reduced as well, because most builder contracts make a buyer’s earnest money hard within 2-3 days after the contract is executed. Aside from the buyer’s loan getting declined (assuming it was no fault of the buyer) or the builder failing to compete the home in time, builder contracts generally have no other provisions in place for a buyer to terminate without forfeiting their deposit. Therefore, there are far fewer crucial deadlines to manage on a new-construction transaction.

In Dave’s second post, he touches on some common challenges associated with new construction, including buyer financing.

David Hakimi runs the Hakimi Team with Berkshire Hathaway HomeServices Innovative Real Estate in the Denver and Boulder, Colo. market. Connect with David at www.DavidSellsDenver.com or on Facebook, LinkedIn, or Google+.

7 Reasons Home Buyers Prefer New Homes vs. Used

Today’s new homes offer more benefits than ever before. Here’s a quick list from NewHomeSource.com giving 7 reasons why so many homebuyers prefer new homes to used houses:

1) All New, Under Warranty: A used home likely has tired products that may soon need replacing. Your new home — and the products that comprise it — are brand-new and under warranty. What’s the cost to replace a roof, appliances, countertops or a water heater on a used home? Those components of your new home feature the latest designs and building materials and should offer you years of comfort and enjoyment before needing replacement.

2) Energy and Cost Savings: Today’s new homes are far more energy efficient than homes built just five years ago. Versus homes built ten or 20 years ago, it’s game over, advantage new. Why settle for drafty, energy-wasting, single-pane windows in a used home? Many new homes offer double or even triple-pane windows. Special window coatings and inert gases between the layers of glass are often available, saving you even more energy and money in both heating and cooling season. In fact, a 2016 survey by the National Association of Homebuilders found that 90 percent of respondents listed Energy Star appliances as an essential or desirable feature in their most-wanted list.

3) Comfort and Indoor Air Quality: Today’s new homes meet stringent energy standards and codes not in place in the past. They combine high-performance energy efficiency with state-of-the-art ventilation and air filtration. The result is year-round, draft-free comfort and higher indoor air quality.

4) Low Maintenance: New cars today are computer-designed and computer-equipped. That’s why they perform much more reliably than a car that’s 15 or 20 years old. Homes are the same. Today’s new homes have open floor plans and high ceilings that reflect the way we live today. They’re also made of cutting-edge building products that require less care and maintenance. Another plus? The latest building systems and components are designed and engineered to work together.

5) Advanced Technology and Design: It’s possible to replace all of the single-pane windows in a resale home with today’s high-performance windows. It’s also possible to add insulation to a used home. However, it’s very expensive to replace dated appliances, cabinets and countertops in a used home — and you still won’t have the high ceilings you dream of on the first floor of an older two-story home. All are reasons to build your new home your way, to reflect the way you live today.

6) Safety: State-of-the-art circuit breakers. Electric garage door openers with infrared beams that stop if a tricycle or child is too near. High-efficiency furnaces and air conditioners that use the latest environmentally-friendly coolants. Cabinets, carpets and paints that use fewer volatile organic compounds, so that you and your family can breathe easier.

7) That New Home Feel: A used home was someone else’s dream, not yours. It reflects their choices and family memories. You may learn to love avocado-green appliances (and you may be willing to scrub stained countertops or grease-encrusted ovens and cooktops) but more and more people prefer that never lived-in feel.

After all, when was the last time you went to a department store and selected used clothes? Or visited a car dealer and paid more for a used car than a new car?

New homes offer the latest designs, style, comfort and quality. They provide a care-free lifestyle so that you can enjoy your home, not work on it.

Please give ‘BURG Development a call and learn about the NEW homes they have for sale in Northeast St. Petersburg.  727-571-5861

via Jay McKenzie who heads up content and social media for NewHomeSource.com and Builders Digital Experience.

New Coastal-Craftsman Home In NE St Petersburg

NEW CONSTRUCTION:  JUST COMPLETED

646 34th Avenue N., St Petersburg, FL 33704

646 34th Ave N, St Petersburg, FL 33704

Exciting times… We just completed our 2nd home in Northeast St. Pete.  Our first house (next door) sold during construction to a wonderful young couple buying their very first home.

Both homes were designed by nationally renowned Sharp Design Studio.  This 4 bedroom, 3 bath two-story Coastal-Craftsman style home, comes with a front porch, 10’ ceilings with 8’ doors on the 1st floor and 9’ ceilings on the 2nd floor.

‘BURG 2:  2,920 AC/SF (4,125 SF Total Under Roof)

The 1st floor has a Great Room with an Open Kitchen and Walk-In Butler’s Pantry, Dining Room, Bedroom/Den and Full Bath. The 2nd floor houses an oversized Master Suite, 2 add’l Bedrooms, a Bonus/Flex Room with Balcony, large Laundry Room and Bath with dual vanities. Sound proofing between bedrooms and floors; energy efficient windows; large open kitchen with stainless steel GE ENERGY STAR® appliances; gas 5-burner cooktop; shaker stained cabinetry with 42” uppers; granite countertops throughout; pre-wired for ceiling fixtures, alarm and speakers; HVAC with programmable thermostat and a gas tankless water heater.

646 34th Ave N, St Petersburg, FL 33704The home is connected to a detached 2 ½ car garage with alley access by a covered breezeway leading to the home.
The homesite is sodded and landscaped with a zoned and metered irrigation system.  Located only minutes from downtown and seconds from the shops, grocery stores and restaurants along 4th and 9th Streets N.

Priced at $549,900

For additional photographs and information, please click here or call me at 727-580-4143.

ForeSite Residential Real Estate