Do You Think Selling Is More Art, or Science?

A recent blog by Gerhard Gschwandtner reminded me why I love being in advertising so much.  He discussed the Art of Sales… or is it the Science of Sales?  Which do you think it is?  And is it different in a B2B situation than a B2C?

Gerhard mentioned that as more and more companies implement new sales technology solutions into their sales organization, there is more science in selling than ever before. As we move forward with new technology, we need to evaluate our progress in the fine art of selling.

Check out this episode of Mad Men where Don Draper pitches the name, Kodak Carousel.  Was this more art or science?  You will be hard pressed to find a better presentation…

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