We’ve been saying that marketing new homes is a retail business for some time now, but no one has presented how to sell and market new homes from a retail point of view as well as Kerry Mulcrone.
Model Home Model Store Think Retail! is a well thought approach to successfully sell homes in this post housing boom landscape. Kerry’s easy to follow voice touches on all the customer’s defining moments and how to make each one remarkable.
I recommend this book to all real estate sales professionals who what to gain an edge in their respective markets. It will make you feel very entrepreneurial about selling.