Came across this great Infographic from Patricia Redsicker on why business blogging outshines Facebook. And what better place to share than on a blog.
While a huge proponent of Facebook and it’s new Timeline, Patricia points out that it is risky to build your own brand on someone else’s platform.
Furthermore, she mentions how blogs link very easily with other blogs much more than static websites do. By employing highly sharable content such as video, audio, breaking news or trending topics, blogs attract in-bound links which enhance their credibility and authority in that particular industry.
The potential benefits of a well-executed corporate blog are simply huge. In addition to boosting your organic search engine optimization (SEO) by filling your pages with keyword-rich link bait, it also builds your reputation as an industry authority.