Are We Properly Turning our Data Deluge into a Competitive Advantage for Thinking Forward?

Awesome interview with Wharton Professor George Day as he addresses the disconnect between the demands of markets and the ability of firms to meet those demands.

 

Read his new paper titled, “Closing the Marketing Capabilities Gap.” Such a gap, he points out, is “costing firms profitability now and competitiveness in the future.”

He goes on to say that what we need to do (and isn’t being done in current accounting systems), is  capture the long-term contributions of marketing.

www.McAuliffeMcCormick.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s