New Opportunity… New Company… McAuliffe & McCormick

As times change, we sometimes face extraordinary opportunities to chart a new path. After 20 years with JMC Communities, I am pleased to share with you that I am now embarking on a new and extremely exciting endeavor.

On the heels of our powerful success at Towers of Channelside, my sales partner, Cheryl McCormick Brown, and I are launching a new company, McAuliffe & McCormick, Inc., marketing and selling residential real estate with integrity, professionalism, and a competitive edge.

Cheryl McCormick Brown and Steve McAuliffe at Towers of Channelside

As you may have heard or read about in the news, Towers of Channelside has all but sold out (only one home remaining), and has become known as the fastest selling condominium community in the Tampa Bay area. We sold 137 homes in just over 12 months which, as we all can attest to, have been some of the most challenging times in real estate history.

We accomplished our goal – resulting in $45 million in sales – through tactical pricing, building a champion sales team and a establishing a creative marketing program targeted to the Towers’ unique attributes.  McAuliffe and McCormick Brown took this bank syndication property in receivership and turned it into a success story – exceeding the aggressive velocity targets of the Towers of Channelside property owners and completing the project under budget.

The launch of McAuliffe & McCormick is a natural next step for Cheryl and me, as we have discovered that our combined experience and knowledge gives us exceptional insight into the residential real estate market. We fully recognize that a cookie-cutter approach will not sell homes in this market. Our marketing approach and initiatives are tailored to each unique property, and are flexible to ensure we maximize opportunities and profits for each of our client-partners.

Cheryl and I have known one another for more than 15 years, with our paths crossing in different aspects of the homebuilding industry. Our understanding of residential real estate and our track record of continued success position us well to consistently exceed sales goals. We know how to quickly and decisively adapt to shifting trends. We know the market. We know our craft. And we execute it with efficiency to ensure our client-partners achieve maximum benefits.

Our extensive services can meet a broad array of sales, marketing, and leasing management needs, including:

  • Strategic project positioning
  • Creatively targeted marketing programs
  • Program launch and implementation
  • Tactical pricing and phasing within realistic time frames
  • Professional full-time sales management and administration
  • Maximized traffic-to-sales-conversion ratios
  • Process Management of financing, title, escrow, legal, closing, construction and design
  • Seamless conversion of lessees into buyers
  • Timely and meaningful reports tailored to your needs
  • Scrupulous budget management
  • Comprehensive media management, including social media channel

Please visit our website to learn more about our company. We’d be honored to have the opportunity to speak with you in the near future to learn about your needs and how we may be of assistance to you.

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