How should we connect with baby boomers and consumers in general? For one thing, they want complete transparency when it comes to the products they purchase. They gravitate more towards assets than goods and how they add to their “life experience.” Long-held spending habits are being reconsidered, leading to a sense of fundamental frugality and common sense.
Real Value must be created! Perceived Value is for consumers… Real Value is for people. Real Value provides for the long-term, allowing people to be smarter, healthier, and more at ease. The outreach process needs to focus more on real consumer benefits rather than increased product sales
This was skillfully supported in a recent Brand Week article which shared that in difficult times, people begin enjoying the small things in life – a home-cooked meal, time spent with loved ones, an appreciation for the items and relationships we already have. A swift change is taking place… people are right-sizing and looking for smart money management.
Let’s reacquaint ourselves with traditional values and focus on how we can provide authentic, one-of-a-kind benefits to our principal customers.