Welcome to my first blog… I want to lead with an important thought on how we, both as marketers and individuals, need to re-examine how we communicate. I read an article in BrandWeek a couple of months ago discussing the need to show more Respect to our customers in the way we present our marketing messages.
In these challenging economic times, the “Buy Now You Knucklehead” ads, that don’t provide sound reasoning or benefits, are running wild. Pushing unwanted messages to the market is foolish. It’s disruptive and inconsiderate. Our buyers are too smart for that… they get it!!
We need to return to the core intention of truly great marketing–building a respectful relationship between us and our customers. By holding ourselves above the rest, we are exhibiting Respectful Marketing. Be Relevant. Appealing to the human needs of our customers and articulating our benefits in a proper way, will serve to create more loyalty and respect towards our brand.
When we have the good fortune of meeting face to face with our customers, be respectful of their time, needs and interests.
And, this is a time to extend the respect we give each other, as well… Let’s never loose sight of the GOLDEN RULE. “Do unto others as you would have them do unto you.”