Came across this terrific video by Robert Rose called, “Storytelling Secrets From Hollywood.”
In this video, Robert, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating ‘heroic’ content that speaks to your audience.
www.ContentMarketingToday.com
www.McAuliffeMcCormick.com
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Reblogged this on David Grunewald's Blog and commented:
Came across this terrific video by Robert Rose called, “Storytelling Secrets From Hollywood.” In this video, Robert, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating ‘heroic’ content that speaks to your audience. http://www.ContentMarketingToday.com http://www.McAuliffeMcCormick.com
By: davidgrunewald on January 11, 2012
at 2:38 pm