Awesome interview with Wharton Professor George Day as he addresses the disconnect between the demands of markets and the ability of firms to meet those demands.
Read his new paper titled, “Closing the Marketing Capabilities Gap.” Such a gap, he points out, is “costing firms profitability now and competitiveness in the future.”
He goes on to say that what we need to do (and isn’t being done in current accounting systems), is capture the long-term contributions of marketing.
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