Do you want a fun, easy-to-read, practical and relevant overview of how to be more “socially acceptable”?  Then I urge you to go to Meredith Oliver’s website, Creating WOW, and download a FREE copy of her eBook Fan Factor.  Did I mention it was free?

Fan Factor is written as though a good friend was telling you a story, with timely injections of personal anecdotes. It is a quick read, although it took me twice as long to get through because of all the time I spent highlighting passages and bookmarking pages.

While subtitled, “20 Slam Dunk Secrets to Engage Your Online Audience”, there are a lot more useful ideas than that.  Meredith provides consistent help in “Formulating Your Game Plan” to insure against being labeled a “social misfit.”  She exhibits the passion and expertise necessary to make it fun for the reader.

“The Fan Factor” will help you click with your fans! Feel free to join the Fan Factor discussion on Twitter (#FanFactor) or on Facebook.

Posted by: stevemcauliffe | May 18, 2012

Stop & Control Email Overload

Do you have thousands of messages in your inbox, and receive hundreds more every day? Welcome to the club. Instead of being overwhelmed by email, take these steps to regain control:

  • Turn off the spigot. Unsubscribe to irrelevant e-newsletters and turn off Facebook or Twitter notifications. Consider whether colleagues are copying you on too many emails. If so, ask to only be updated with final decisions.
  • Keep a clean inbox. It’s easier to handle incoming messages without clutter staring back at you. Create a new folder called “Old Inbox” and put all your messages in there. Then when new email comes in, sort it right away.
  • Take an occasional break. Disconnect from all things digital once in a while. Take an email sabbatical next time you go on vacation.

Read Full Management Tip here… Amy Gallo is a contributing editor at Harvard Business Review. Follow her on Twitter at @amyegallo.

McAuliffe & McCormick, Inc.

 

Posted by: stevemcauliffe | May 13, 2012

HAPPY Mothers Day!!

I’ve loved this tribute to Moms, by Jimmy Dean, since I first heard it on the radio over 20 years ago…

Posted by: stevemcauliffe | April 30, 2012

Earl Nightingale’s “Strangest Secret”

Earl Nightingale is certainly one of the leaders of the “self-improvement” movement. I imagine that many of today’s ”Gurus” like Tony Robbins, Jim Rohn, Zig Ziglar, Brian Tracy followed his messages closely. Sit back and absorb, you won’t be sorry you took the time to listen to this 3-part recording.

We become what we think about!

 

 

 

Earl’s insights bring back great college memories… our water polo coach would read portions of his radio broadcasts to the team before each afternoon practice.

www.McAuliffeMcCormick.com

Came across this great Infographic from Patricia Redsicker on why business blogging outshines Facebook.  And what better place to share than on a blog.

While a huge proponent of Facebook and it’s new Timeline, Patricia points out that it is risky to build your own brand on someone else’s platform.

Furthermore, she mentions how blogs link very easily with other blogs much more than static websites do. By employing highly sharable content such as video, audio, breaking news or trending topics, blogs attract in-bound links which enhance their credibility and authority in that particular industry.

The potential benefits of a well-executed corporate blog are simply huge. In addition to boosting your organic search engine optimization (SEO) by filling your pages with keyword-rich link bait, it also builds your reputation as an industry authority.

Don’t get too caught up in building your Facebook and social online presence that you forget the most important of all… Blogging!
www.McAuliffeMcCormick.com

Have you noticed the sometimes subtle, sometimes not-so-subtle attempts by commercials to drive social media awareness to their brand? Have you interacted with a brand because of it?

Check out this television commercial for Wheat Thins and then read the full post by Jeff Lemer at ClickZ.  Notice the non-invasive letters at the bottom right of the screen: @wheatthins.

 

While we don’t endorse the removal of your corporate website, perhaps it takes more of a secondary position.  The added use of  these channels will certainly create terrific engagement with your brand.

We would love to hear your thoughts…

https://www.facebook.com/McAuliffeMcCormick

www.McAuliffeMcCormick.com

Posted by: stevemcauliffe | March 12, 2012

Florida Realtor’s Legislature 2012 Positives

Here are some highlights from the 2012 legislative session, which adjurned midnight Friday.  The Realtor’s primary focus was on initiatives that could strengthen the real estate market and improve the business environment.

Real estate sales associates and broker associates exempt from local business taxes. HB 7125, a bill by the House Economic Affairs Committee and Rep. Ken Roberson (R-Port Charlotte) exempts real estate sales associates and broker associates from paying local business taxes (formerly known as occupational license fees) if required in their city or county. Under Florida law, these individuals must affiliate with a real estate broker who already pays local business taxes. Brokers will continue to pay the tax. Repeal of the tax will save real estate licensees $3.8 million annually. Effective date if signed by governor: Oct. 1, 2012.

Mandatory septic tank inspections out, optional inspections in. HB 1263 , an omnibus health care bill by Rep. Matt Hudson (R-Naples), was amended yesterday with Realtor-supported language originally provided in HB 999 by Rep. Chris Dorworth (R-Heathrow) and SB 820 by Sen. Charlie Dean (R-Inverness) to repeal the mandatory septic tank inspection law passed in 2010. It establishes an optional inspection program for the 19 counties with the 33 largest springs. However, other cities and counties may opt into the program as well. Also, septic tank inspections cannot be required as a condition of sale. Effective date if signed by governor: March 9, 2012.

A major step toward creating a competitive property insurance market. HB 1127 by Rep. Ben Albritton (R-Bartow) reduces the amount of money private insurers must give Citizens Property Insurance Corp. if the state insurer goes broke after a catastrophic storm. The first check a private insurer writes after a catastrophic storm should be to their policyholders, not Citizens. However, current law requires insurers to pay Citizens up to 18 percent of their premiums within 30 days of being assessed. They can later recoup these monies from their policyholders. It’s hoped that HB 1127 will attract new insurers to Florida and keep existing insurers here. Effective date if signed by governor: July 1, 2012.

Tax boost for businesses. HJR 1003 by Rep. Eric Eisnaugle (R-Orlando) creates a proposed constitutional amendment to increase the exemption for tangible personal property taxes. Under current law, an exemption applies to the first $25,000 in property taxes such as business equipment. If approved by 60 percent of voters in the November election, the exemption would expand to include the value of tangible personal property between $25,000 and $50,000.

Options for challenging Citizens replacement cost estimates. In January, following discussions with Florida Realtors and policyholders concerned about unreasonably high replacement cost estimates, Citizens Property Insurance Corp. agreed to consider valuation sources other than 360Value software. HB 1101 codifies three options into law, including valuations prepared by real estate appraisers licensed under Chapter 475, F.S. Effective date if signed by governor: July 1, 2012.

Broad range of economic development incentives. HB 7087 is a large omnibus tax bill that’s part of the budget deal agreed to between the House and Senate. Of particular interest to real estate companies is an increase in the corporate income tax exemption from $25,000 to $50,000. Effective date if signed by governor: July 1, 2012.

Reducing condo inventory and protecting an appraiser’s interests.
The Department of Business and Professional Regulation (DBPR) pushed two bills this session that contain items of interest to the real estate industry. You may recall that the 2010 Legislature wanted to encourage investors to purchase blocks of condo units to reduce inventory levels. This was accomplished in part by amending condo laws to protect bulk buyers from some of the liabilities faced by condo developers. These protections were set to expire on July 1, 2012. HB 517 by Rep. James Grant (R-Tampa) extends the “bulk buyer” provision to July 1, 2015. Effective date if signed by governor: July 1, 2012.

The other DBPR bill, HB 887 by Rep. Clay Ingram (R-Pensacola), prohibits Appraisal Management Companies from requiring appraisers to sign hold harmless agreements as a condition of business. Effective date if signed by governor: Oct. 1, 2012.

Budget appropriations. Though the Legislature swept all monies collected for the Sadowski Affordable Housing Trust Fund into general revenue, it appropriated funds for economic development initiatives and tourism that could ultimately benefit the real estate market:

  • $61 million for the State Economic Enhancement and Development (SEED) Fund and other economic development funds. These monies may be used to fund affordable housing programs and projects.
  • $27.5 million for Visit Florida, the state’s marketing agency.
  • $8.6 million for Enterprise Florida, a state economic development agency.

In addition, the Legislature set aside $285,000 to combat unlicensed activity, $30 million for Everglades restoration, $8.4 million for the Florida Forever land acquisition program and $1.5 million to study nitrogen reduction and develop possible new technology for passive septic systems.

via  Florida Realtors® News

www.McAuliffeMcCormick.com

Posted by: stevemcauliffe | February 23, 2012

Six NEW Marketing Mandates for 2012 to 2015

The digital revolution transformed how marketers interact with customers. But the transformation isn’t over yet—and we’ve got to be ready for what comes next. Joel Rubinson has peered into the not-too-distant future to identify trends that any successful marketer can profitably exploit. Here are six of those trends.
via Marketing Profs
www.McAuliffeMcCormick.com
Posted by: stevemcauliffe | February 2, 2012

Does This Kitchen Make My Butt Look Big?

Putting off my intense fitness plan a month, I decided that today’s Ground Hog Day celebration was the perfect time to start.  I’m calling it, “Operation Shadow Shrink.” 

But, I never thought off a Diet Remodel?  Just prior to Phil seeing his shadow this morning, the National Association of Realtors published an article on kitchen makeovers exploring different ways to keep these glamorous/tempting spaces from sabotaging our diets.

So Dieters Beware: Your dream kitchen remodel may be your biggest nightmare. Experts say that big and attractive kitchens contribute to big and unattractive waistlines.

“If a kitchen gets you there and keeps you there, you’re going to increase your consumption,” says Mark Blegen, an associate professor at St. Catherine University in Minnesota, who studies why people eat.

You mean remodeling a small and dreary kitchen into a big and fabulous one is hazardous to our health?

How tempting is your refridgerator? How handy is your storage?

Full article…

  • Is Your Kitchen Making You Fat?

    When it comes to weight gain, we blame our genes, our metabolism, and wrong foods that taste so right. But maybe our kitchens are to blame. Here’s why. Read

Visit houselogic.com for more articles like this.

Copyright 2012 NATIONAL ASSOCIATION OF REALTORS®

www.McAuliffeMcCormick.com

Posted by: stevemcauliffe | January 11, 2012

Storytelling Secrets–Content Marketing

Came across this terrific video by Robert Rose called, “Storytelling Secrets From Hollywood.”

In this video, Robert, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating ‘heroic’ content that speaks to your audience.

 

www.ContentMarketingToday.com

www.McAuliffeMcCormick.com

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